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Why to avoid big-brand memory foam mattresses


Memory foam example 1

Memory foam mattresses have been popular for a number of years, with their pressure-relieving benefits praised for reducing pressure sores and pain. However, their popularity has skyrocketed in recent years, largely as a result of clever marketing campaigns from a number of modern 'bed-in-a-box' companies that promise the ultimate memory foam sleep solution.

Experts estimate that there are now more than 175 of these companies in operation, with many of them similar in terms of their product offering. So, how on earth do customers find the most appropriate memory foam product when every branded mattress appears identical?

What is problematic about these companies is that despite their high product price point and refined marketing tactics, the majority of their memory foam products - regardless of brand name - are often made in the same factory. According to Michael Magnuson from GoodBed.com, little to none of these companies make their own mattresses. If you're struggling to tell the difference from one branded product to another, it's likely because there is no difference. Magnuson further claims that these companies are producing memory foam mattresses to complete a business 'box-ticking' exercise - they simply need a finished product to sell, and to sell fast.

Memory foam example 2

With so many companies battling in a cluttered market space, the number of different offerings is overwhelming consumers, rather than providing them with what they need. Ultimately, brand names aside, consumers are looking for the ultimate memory foam experience in the form of a product that naturally yields to their shape, offering exceptional support. In turn, this is understandably an experience they wish to tailor to their exact specification. So, if this is the case, why risk buying a potentially bog-standard memory foam solution when you have the option to consult an expert?

Buying a memory foam mattress direct from eFoam is the only way to guarantee a premium quality product that fits your exact specifications. In fact, eFoam strives to find your perfect memory foam match by keeping things simple - we only supply one grade of the highest-quality memory foam that can be cut to any thickness or size. By combining this with a specially-selected polyurethane upholstery foam, with options spanning from 'High Firm' to 'Reflex Firm', we can achieve a custom product that is tailored to your needs and desired comfort.

Unlike many 'bed-in-a-box' options that are rarely stocked in physical stores to try, we also stock our foam products in-house for you to experience before purchasing. Long gone are the days of '100-night free trials' from online mattress providers, as at eFoam, our expertise and guarantee of quality means you'll be paired with the best product suitable for you - eliminating the hassle of the returns process.

If you would like to discuss your specific requirements, please do give us a call on 0800-043-9990 where one of our qualified representatives will be happy to help. If you're wishing to make an investment in a memory-foam mattress, be sure to consult the eFoam experts!





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