Why You Should Avoid Big-Brand Memory Foam Mattresses
Memory foam mattresses have been popular for years, praised for the way their pressure relief reduces pressure sores and pain. Their popularity has skyrocketed recently, largely thanks to clever marketing from modern "bed-in-a-box" companies promising the ultimate memory foam sleep solution.
Why do big-brand mattresses look identical?
Experts estimate there are now more than 175 of these companies in operation, many offering near-identical products. So how does a customer find the right memory foam product when every branded mattress looks the same?
The problem is that, despite their high price points and refined marketing, the majority of these memory foam products – regardless of brand name – are often made in the same factory. According to Michael Magnuson of GoodBed.com, little to none of these companies make their own mattresses. If you're struggling to tell one branded product from another, it's likely because there is no real difference. Magnuson further suggests these companies produce mattresses as a box-ticking exercise – they simply need a finished product to sell, and to sell fast.
With so many companies competing in a cluttered market, the sheer number of offerings overwhelms consumers rather than helping them. Brand names aside, what people really want is a memory foam product that yields naturally to their shape and offers exceptional support – an experience they understandably want tailored to them. So why risk a bog-standard memory foam solution when you could consult an expert instead?
Buy direct for a mattress tailored to you
Buying a memory foam mattress direct from eFoam is the only way to guarantee a premium product that fits your exact specifications. We keep things simple by supplying only one grade of the highest-quality memory foam, which can be cut to any thickness or size. Combined with a specially selected polyurethane upholstery foam – with options from High Firm to Reflex Firm – we can build a custom mattress tailored to your needs and comfort. You can also read more about the qualities of memory foam and how it compares with sprung mattresses.
No need for 100-night trials
Unlike many "bed-in-a-box" options that are rarely stocked in physical stores, we keep our foam products in-house for you to experience before buying. The days of "100-night free trials" are gone – our expertise and quality guarantee mean you'll be paired with the right product first time, removing the hassle of returns.
To discuss your requirements, please call us on 0800 043 9990, where one of our qualified representatives will be happy to help. If you're investing in a memory foam mattress, be sure to consult the eFoam experts.
Frequently asked questions
Are big-brand memory foam mattresses worth it?
Often not. Despite high prices and slick marketing, many "bed-in-a-box" memory foam mattresses are made in the same factories, so much of what you pay covers marketing rather than a meaningfully different product.
Are bed-in-a-box mattresses all the same?
Many are very similar. Industry commentators note that few of these companies make their own mattresses, which is why branded products can be hard to tell apart.
Why buy a memory foam mattress direct from a manufacturer?
Buying direct lets you tailor the mattress to your exact size, thickness and firmness, try the foam in person before purchasing, and avoid the returns hassle of online-only "100-night trial" offers.
