Privacy Policy

Last updated: March 2026

BACKGROUND:

This Policy applies as between you, the User of this Website and Simply Foam Products Ltd the owner and provider of this Website. This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

Simply Foam Products Ltd is committed to protecting and respecting your privacy. This Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

2. Scope of this Policy

This Policy applies only to the actions of Simply Foam Products Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

3. Consent

Where we rely on your consent to process personal data, you will be asked to provide that consent explicitly. You may withdraw your consent at any time by contacting us using the details in Clause 16. Please note that withdrawal of consent does not affect the lawfulness of any processing carried out before your withdrawal.

4. Data Collected

Without limitation, any of the following Data may be collected by this Website from time to time:

4.1 name;
4.2 contact information such as email addresses, postal addresses and telephone numbers;
4.3 financial information such as credit / debit card numbers (processed securely — see Clause 12);
4.4 IP address (automatically collected);
4.5 web browser type and version (automatically collected);
4.6 operating system (automatically collected);
4.7 a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected).

5. Lawful Basis for Processing

Under the UK GDPR, we are required to identify a lawful basis for processing your personal data. We rely on the following bases:

• Contract: processing is necessary to fulfil or prepare a contract with you (e.g. processing your order).
• Legal obligation: processing is necessary to comply with our legal obligations.
• Legitimate interests: processing is necessary for our legitimate interests (e.g. improving our Website and services), provided those interests are not overridden by your rights.
• Consent: where we send you marketing communications, we will only do so with your explicit consent.

6. Our Use of Data

6.1 Any personal Data you submit will be retained by Simply Foam Products Ltd for no longer than is necessary for the purposes for which it was collected. As a general guide, we retain transactional records for 6 years in accordance with our legal and accounting obligations, after which data is securely deleted.

6.2 Unless we are obliged or permitted by law to do so, your Data will not be disclosed to third parties without your consent, except as described in this Policy.

6.3 All personal Data is stored securely in accordance with the UK GDPR and the Data Protection Act 2018. For more details on security see Clause 12 below.

6.4 Your Data may be used by us for the following purposes:

6.4.1 internal record keeping and order fulfilment;
6.4.2 improvement of our products / services;
6.4.3 sending promotional materials by email, where you have consented to receive them;
6.4.4 market research, which may be conducted by email, telephone, or mail, where you have consented;
6.4.5 customising or updating the Website.

7. Third Party Websites and Services

7.1 Simply Foam Products Ltd may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services do have access to certain personal Data provided by Users of this Website.

7.2 Any Data used by such parties is used only to the extent required by them to perform the services that Simply Foam Products Ltd requests. Any use for other purposes is strictly prohibited. All third-party processors are required to handle your data in accordance with the UK GDPR.

7.3 Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office (ICO).

8. Links to Other Websites

This Website may, from time to time, provide links to other websites. Simply Foam Products Ltd has no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.

9. Changes of Business Ownership and Control

9.1 Simply Foam Products Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Simply Foam Products Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

9.2 In the event that any Data submitted by Users is to be transferred in such a manner, we will notify you where we are legally required to do so.

10. Controlling Use of Your Data

10.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include:

10.1.1 use of Data for direct marketing purposes; and
10.1.2 sharing Data with third parties.

10.2 You may restrict your internet browser's use of Cookies. For more information see Clause 13.

11. Your Right to Withhold Information

11.1 You may access certain areas of the Website without providing any Data at all. However, to use all features and functions available on the Website you may be required to submit certain Data.

11.2 You may restrict your internet browser's use of Cookies. For more information see Clause 13.

12. Security

12.1 Data security is of great importance to Simply Foam Products Ltd and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

12.2 Specifically we use the following systems to secure your credit card and identity information:

12.2.1 Trustwave PCI DSS Compliance
12.2.2 Simply Foam Products Ltd is registered with the Information Commissioner's Office for Data Protection. Our registration number is Z2935975. Further information can be obtained from the ICO website at www.ico.org.uk.

13. Cookies

13.1 This Website does not place or access advertising (3rd party) Cookies on your computer.

13.2 All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

13.3 Certain features of the Website depend upon Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below. Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser's settings as detailed below.

13.4 This Website uses analytics services provided by Google Analytics 4. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. This, in turn, enables us to improve the Website and the products offered through it. You do not have to allow us to use these Cookies; however, our use of them does not pose any risk to your privacy or your safe use of the Website.

13.5 You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. If you disable cookies you will be able to navigate through most pages of the Website, but will not be able to place an order.

13.6 You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently, including personalisation settings.

14. Your UK GDPR Data Protection Rights

14.1 We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

14.2 The right to access – You have the right to request copies of your personal data. This is provided free of charge in normal circumstances, though we may charge a reasonable fee if your request is manifestly unfounded or excessive.

14.3 The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

14.4 The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

14.5 The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

14.6 The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions, including where we process your data on the basis of legitimate interests or for direct marketing purposes.

14.7 The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

14.8 The right to withdraw consent – Where we rely on your consent to process your data, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of any prior processing.

14.9 If you make a request, we have one month to respond to you. There is no charge for making a request in normal circumstances. If you would like to exercise any of these rights, please contact us using the details in Clause 16.

14.10 If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the ICO at www.ico.org.uk or by telephone on 0303 123 1113.

15. Children's Information

15.1 Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

15.2 Simply Foam Products Ltd does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will take prompt steps to remove such information from our records.

16. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint, please contact us at:

Simply Foam Products Ltd
Website: www.efoam.co.uk

17. Changes to this Policy

Simply Foam Products Ltd reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations. The date at the top of this Policy indicates when it was last updated.